Value-Chain Training, March 4, 5

Learning Modules from the Canadian Value Chain Network

Module 5: Understanding Category Management
This module will guide participants through developing a fresh food marketing plan to present to retailers.

Participants will learn:
* Category review techniques including product overview and store level analysis
* Category evolution and objectives
* Benchmarking and monitoring performance
* Product packaging, marketing and promotion planning
* Price and margin management

March 4th 2010
Time: 8:30 a.m. to 4:30 p.m.
Video Conference Sites: Abbotsford, Nanaimo, Kamloops and Prince George
Registration Fee: $50.00 + GST

Module 6: Product Development-Are you ready?
This module is designed to ensure that people with new ideas and those currently developing or repositioning products or services know the steps to market readiness.

Participants will:
* Evaluate their current position in the overall product development process
* Review product development requirements and market ready checklists
* Understand typical trade requirements of brokers, distributors, retailers and food service suppliers
* Learn success techniques and how to avoid failure in trade relationships
* Learn how to get products on and off the retail shelf
* Review case studies of merchandising strategies, principles and practices
* Learn survival tactics for the fast-moving world of consumer goods

March 5th 2010
Time: 8:30 a.m. to 4:30 p.m.
Video Conference Sites: Abbotsford, Nanaimo, Kamloops and Prince George
Registration Fee: $50.00 + GST

Registration available on-line here for March 4th.

Registration available on-line here for March 5th

For more information contact Bill Henderson 250 356-1675 or bhenderson@iafbc.ca